The GREAT Trust Plan and Gaza’s Reconstruction Proposals

A comprehensive plan for the reconstruction of Gaza, which has been presented to Trump administration officials, prominently features the names and logos of over two dozen companies. However, some of these companies have informed WIRED that they were unaware of being named or involved.

The Plan’s Origins and Presentation Details

1. Creation of the Presentation
   The presentation delineating this plan was reportedly crafted by certain businessmen. These individuals were also instrumental in formulating what evolved into the controversial Gaza Humanitarian Foundation. Currently, this foundation is at the forefront of aid distribution in Gaza. The presentation advocates for the establishment of a new entity known as the Gaza Reconstitution, Economic Acceleration and Transformation (GREAT) Trust.
2. Company Logos and Proposals
   In the presentation, logos from well – known entities such as Tesla, Amazon Web Services, and Taiwan Semiconductor Manufacturing Company (TSMC) are showcased alongside bullet points highlighting the potential benefits of “private industry investment” in Gaza. These benefits include the development of “key infrastructure” like data centers and “gigafactories.” On another slide, the logos of companies including Ikea are accompanied by descriptions of large – scale “infrastructure rebuild” and “peacekeeping (optional)” initiatives in Gaza.

Company Responses

1. Lack of Awareness
   WIRED reached out to the 28 companies whose names were presented in conjunction with proposals for construction, security, and private – sector investment in postwar Gaza. These sectors would be among the first to be activated if the plans were to be implemented. Among the responding companies, none were aware that their names and logos were being used in this proposal.
2. Specific Company Statements
   • Eight of the companies replied to WIRED, stating that they had no contact with those who developed the presentation, nor had they made any informal plans or agreements. Some were completely unaware of being named in the plan.
   • Ikea spokesperson Arvid Stigland told WIRED, “This was surprising and new information for us. We have not approved the use of the Ikea logo in this context.”
   • A TSMC spokesperson said, “TSMC is not associated with this proposal and did not consent to the use of its logo.”
   • InterContinental Hotels Group spokesperson Mike Ward informed WIRED that the company “has had no involvement in this document and is not pursuing any plans connected to it.”
   • Tesla, Amazon, and Constellis did not respond to requests for comment.
3. Security Contractor Response
   Among the security contractors mentioned in the presentation, only G4S replied to WIRED’s query. It denied any association with any current or future group named “the GREAT Trust.” A G4S spokesperson said, “We have had no communications thus far and have no plans to participate in security services in Gaza.”

The Presentation’s Purpose and Allegations

1. Market Research Justification
   A person with knowledge of the presentation, who requested anonymity to speak freely, stated that it was created as a form of market research. Its aim was to demonstrate which companies could potentially contribute to the redevelopment, rather than indicating which ones had discussed or agreed to participate.
2. Controversies Surrounding the Gaza Humanitarian Foundation
   • The presentation was developed by the same individuals who proposed the Gaza Humanitarian Foundation (GHF). Doctors Without Borders has accused the GHF, founded in early 2025, of attempting to bypass the UN’s existing aid – distribution systems.
   • A former contractor for UG Solutions, which was hired to provide security for GHF, has alleged that the foundation’s contractors shot at unarmed Palestinians. The GHF has refuted this claim, stating that no Gazan civilians were shot at by UG Solutions personnel.

The GREAT Trust’s Role and Influence

1. Proposed Custodianship
   According to the presentation, the GREAT Trust would lead a “US – led multi – lateral custodianship” over the Gaza Strip. The GHF would play a crucial role in hiring “private contractors to distribute aid, ensure security, and build and operate temporary housing zones” in coordination with the Israel Defense Forces.
2. Influence on Decision – Makers
   The influence of the GHF and its associated individuals could significantly expand in the region if the GREAT Trust plan becomes the favored option among decision – makers. The plan calls for large – scale construction of data centers, “gigafactories,” a train system connecting Gaza with Neom (Saudi Arabia’s megacity on its west coast), and an “Elon Musk Smart Manufacturing Zone” for electric vehicles. Elon Musk did not respond to WIRED’s request for comment.

The Gaza Humanitarian Foundation’s Background

1. Foundation Creation
   The GHF was established in early 2025 through discussions among individuals like Michael Eisenberg (cofounder and general partner at Aleph), Liran Tancman (a tech entrepreneur and investor), and Yotam HaCohen (a consultant and part of COGAT). They were reportedly concerned about Hamas stealing aid for civilians, though a USAID analysis found no evidence of this.
2. Support from American Companies
   Through interactions with Israeli officials, the GHF received on – the – ground support from two American companies: Safe Reach Solutions, run by former CIA officer Philip Reilly, and UG Solutions, run by former Green Beret Jameson Govoni. Neither company responded to requests for comment.
3. Leadership Changes
   The GHF is led by Johnnie Moore Jr., a former Trump official and evangelical Christian. Initially, it was headed by Jake Wood, a former Marine who founded Team Rubicon. Wood resigned after approximately three months, citing his inability to oversee aid distribution at GHF while “adhering to the humanitarian principles of humanity, neutrality, impartiality, and independence.”

Alternative Reconstruction Plans

1. Tony Blair – Linked Plan
   Former UK prime minister Tony Blair has been associated with the development of an alternative plan. This plan, leaked to the Guardian and Haaretz, proposes creating a Gaza Investment Promotion and Economic Development Authority. The authority would be a “commercially driven entity, led by business professionals and tasked with generating investable projects,” but it does not mention specific companies.
2. Palestine Emerging’s Blueprint
   A group named “Palestine Emerging,” consisting of an international collective of business executives and consultants, has also created a postwar Gaza blueprint. While it does not elaborate on foreign business investments, it emphasizes the need for a “phased development strategy” in the short, medium, and long term to rebuild Gaza’s housing and economy. The blueprint also highlights the “historical constraints” faced by the approximately 56,000 businesses in Gaza before October 7, 2023, such as barriers to the movement of people and goods, restrictions on aquifer access, limits on mobile communications standards, and low – quota restrictions on banking activities.

Immediate Concerns: Aid Influx

1. Current Aid Restrictions
   In contrast to long – term redevelopment, the more pressing concern is increasing the amount of food and medical aid entering Gaza. Israel has been severely restricting the number of aid trucks allowed into Gaza for many months. The Integrated Food Security Phase Classification, a UN – backed system, stated in July that a “worst – case scenario” was unfolding in Gaza.
2. Peace Treaty Provisions
   Under the current peace – treaty terms, the number of aid trucks allowed to enter Gaza each day will increase to a maximum of 400, but only for the first five days after the treaty is finalized. The number may increase in later stages. The GHF adviser estimated that only 20 trucks typically enter the strip per day.
3. Barriers to Aid Influx
   It is unclear whether the GHF alone will be responsible for bringing in more aid trucks per day or if this responsibility will be shared among multiple aid groups. The primary barriers to an increased aid influx are the progress of the prisoner exchange and the Israeli military’s timely approval of new aid – distribution sites. There have been delays in site approvals. Mike Huckabee, the US ambassador to Israel, announced in early August that GHF would soon increase its distribution sites from four to 16. However, the GHF adviser claims that the foundation had plans ready but lacked permission from Israel to open the sites. “The proof of concept had been done at that point,” they told WIRED. “And we really thought it was going to grow, but it hasn’t.”

Update 10/14/25 5:20pm ET: This story has been updated to include a comment from the Gaza Humanitarian Foundation.